Each year, communicators face the same challenge: how to plan, adapt, and stay relevant in an environment that keeps shifting. Economic cycles, technological developments, regulatory adjustments, and evolving consumer behaviour…
In the previous article, we explored five principles for smarter communication planning. These principles guide how communicators can frame their master plans for 2026: Negotiate at the level of outcomes,…
Issues management and crisis communication management are often used interchangeably, but they are not the same. The distinction matters, especially for communicators at the early stage of their careers. In…
Communicators often prepare executives to represent the organisation across key moments, channels, and audiences. A strong communication agenda may set the foundation, but the more difficult task is measuring whether…
The promise of scale has always appealed to communicators. Whether we’re raising awareness, shifting perceptions, or influencing behaviour, reach is often seen as a marker of success. In recent years,…
Big ideas help communicators do their jobs more effectively. When a campaign or programme starts with a strong idea, it’s easier to cut through noise, hold attention, and move people…
A common challenge faced by communicators is learning how to separate strategy from operations when planning and running programmes or campaigns. The terms are often used interchangeably, but they serve…
The project is complete. The objectives were met, the milestones were achieved, and everything went according to plan. Now, it’s time to present the outcomes to stakeholders. However, a successful…
Outputs and outcomes are both essential components of a communication programme, but they serve different purposes. Outputs refer to the tangible activities and deliverables produced, such as media coverage, social…
A plan needs a clear starting point, and for communication, or project plans, objectives provide the foundation. They establish direction, define success, and ensure efforts remain focused and measurable. Without…
Setting standards, fostering growth, and empowering communicators to lead with impact. What does it take to stay ahead in the fast-paced world of communications? Communicators play a pivotal role in…
Communicators are facing a unique challenge in 2025. The current business landscape prioritises short-term operational execution over medium- and long-term strategic thinking. This environment, which often rewards quick wins, places…