A common challenge faced by communicators is learning how to separate strategy from operations when planning and running programmes or campaigns. The terms are often used interchangeably, but they serve…
The project is complete. The objectives were met, the milestones were achieved, and everything went according to plan. Now, it’s time to present the outcomes to stakeholders. However, a successful…
Outputs and outcomes are both essential components of a communication programme, but they serve different purposes. Outputs refer to the tangible activities and deliverables produced, such as media coverage, social…
A plan needs a clear starting point, and for communication, or project plans, objectives provide the foundation. They establish direction, define success, and ensure efforts remain focused and measurable. Without…
Setting standards, fostering growth, and empowering communicators to lead with impact. What does it take to stay ahead in the fast-paced world of communications? Communicators play a pivotal role in…
Communicators are facing a unique challenge in 2025. The current business landscape prioritises short-term operational execution over medium- and long-term strategic thinking. This environment, which often rewards quick wins, places…