Initial strategic plans frequently encounter unforeseen disruptions once implementation begins. Unexpected shifts in data, changing priorities, and external market factors can quickly disrupt even the most well-researched strategy and plan.…
A strong communication plan is only truly effective when it translates directly into real-world results. For many communicators, the natural inclination is to begin with a creative concept that feels…
For many communicators, the term "project management" conjures images of rigid spreadsheets, endless PowerPoint charts, and bureaucratic red tape that stifles the creative spirit. There is a prevailing belief in…
The trajectory of a campaign is often determined long before the first task is executed. Many projects fail not because of poor execution, but because of poor setup. Uncertainty at…
In project management, the most dangerous risks are often invisible until it is too late. You can have a perfect timeline, a robust budget, and a talented team, yet still…
For some time now, the Guild of Communicators has served as a dedicated sanctuary for our profession—a place to explore best practices, share insights, and build a community of peers.…
When it comes to project management in the communication function/field, it is easy to mistake motion for progress. We often judge the success of a campaign by the volume of…
Project management in the communications field often feels like a balancing act performed during an earthquake. You are constantly managing competing deadlines, navigating complex stakeholder expectations, and trying to deliver…
The communication plan is often viewed as a logistical document—a calendar of events, a list of press releases to be drafted, or a schedule of social media posts to be…
As a communicator, you intuitively understand the power of trust, reputation, and goodwill. You know that these "intangible" assets are the bedrock of any successful organisation. However, sitting across the…
Communicators often face the significant challenge of proving the value of their work to the wider business. You may know that your latest campaign was a success, but knowing it…
Communicators struggle to articulate the impact of their work on organisational goals. It is so easy to equate activity with achievement. We send press releases, post on social media, and…
You have done the work. You have established a clear brand positioning, crafted consistent and relevant key messages, and built a strategy focused on measurable outcomes. You have created, in…
As a communicator, you create things. You write press releases, publish social media posts, organise events, and distribute newsletters. These are your outputs: the tangible, immediate, and countable results of…
If a clear brand positioning is the strategic foundation of your work, then key messages are the pillars you build upon it. Positioning is the internal, guiding idea of what…
Every communicator can be guilty of this. It is tempting to focus on the visible aspects of our work: the clever social media campaign, the perfectly crafted press release, or…
You’ve secured executive buy-in. They’re enthusiastic about the communication strategy and eager to take on media, customer, stakeholder, and supporter engagements. At first glance, this seems like the ideal scenario.…
Executives are expected to express their organisation’s value in ways that reflect a clear understanding of their audiences’ concerns, expectations, and questions. Doing this well takes more than talking points…
Data is everywhere. As communicators, we need to become proficient in understanding the inputs we receive—particularly from qualitative sources. These inputs often come in the form of customer feedback, social…
Wishing for strong stakeholder relationships without investing time, effort, and meaningful actions is an unrealistic approach. Positive and strong relationships require intentionality and consistent commitment. But what does a strong…