Why Big Ideas Are a Strategic Asset
Big ideas help communicators do their jobs more effectively. When a campaign or programme starts with a strong idea, it’s easier to cut through noise, hold attention, and move people…
Moving from strategy to operational objectives and outputs
A common challenge faced by communicators is learning how to separate strategy from operations when planning and running programmes or campaigns. The terms are often used interchangeably, but they serve…
Presenting an outcomes-based project to stakeholders
The project is complete. The objectives were met, the milestones were achieved, and everything went according to plan. Now, it’s time to present the outcomes to stakeholders. However, a successful…
Measuring outputs effectively
Outputs and outcomes are both essential components of a communication programme, but they serve different purposes. Outputs refer to the tangible activities and deliverables produced, such as media coverage, social…
Writing Objectives For Better Plans That Drive Results
A plan needs a clear starting point, and for communication, or project plans, objectives provide the foundation. They establish direction, define success, and ensure efforts remain focused and measurable. Without…
Introducing the Guild of Communicators: Your Community for Growth, Learning and Impact.
Setting standards, fostering growth, and empowering communicators to lead with impact. What does it take to stay ahead in the fast-paced world of communications? Communicators play a pivotal role in…
3 key challenges for communicators and how to solve them in 2025
Communicators are facing a unique challenge in 2025. The current business landscape prioritises short-term operational execution over medium- and long-term strategic thinking. This environment, which often rewards quick wins, places…