A well-structured programme or campaign requires clear alignment between goals, objectives, outcomes, and measurements. Goals provide direction, objectives define the specific steps needed, outcomes indicate success, and measurements ensure accountability. …
A plan needs a clear starting point, and for communication, or project plans, objectives provide the foundation. They establish direction, define success, and ensure efforts remain focused and measurable. Without…
A communication plan is a critical tool for any communicator. It serves as a roadmap, ensuring that messaging is strategic, targeted, and aligned with organisational goals. Without a structured plan,…
Communicators are often excellent at shaping narratives and delivering messages. However, when it comes to briefing their own teams on projects, campaigns, or programmes, clarity is often lacking. A poorly…
Communicators often find themselves chasing short-term outputs dictated by leadership. While these outputs may provide a sense of accomplishment, they do not always contribute to meaningful progress. Without a structured…
Wishing for strong stakeholder relationships without investing time, effort, and meaningful actions is an unrealistic approach. Positive and strong relationships require intentionality and consistent commitment. But what does a strong…
Building and strengthening stakeholder relationships is an essential task for communicators. These relationships provide the foundation for trust, collaboration, and long-term success. However, how can communicators assess whether their relationship-building…
Stakeholder relationships are at the heart of any communication function, yet they often come with challenges that lead to tension and frustration. These challenges can make it difficult for communicators…