Stop Confusing Visibility with Impact
Communicators struggle to articulate the impact of their work on organisational goals. It is so easy to equate activity with achievement. We send press releases, post on social media, and…
Without Stakeholder Buy-In, Your Communication Plan Will Fail
You have done the work. You have established a clear brand positioning, crafted consistent and relevant key messages, and built a strategy focused on measurable outcomes. You have created, in…
What Remains the Same – The Fundamentals That Define Great Communicators
Over the past four articles, we explored three trends for 2026 and their implications for communicators. We discussed how uncertainty makes narratives harder to land, how the revival of community-led…
Issues and Crisis Management Has Become a Core Communication Skill
In a recent overview of trends for 2026, we identified three developments that will shape communication practice: narratives that are harder to land amid growing uncertainty; the revival of community-led…
Why 2026 Belongs to Community-Led Communications — and How to Prepare for It
In a previous article, we explored three key trends that will shape communicators’ work in 2026: Narratives that are harder to land amid growing uncertainty. The revival of community-led communications…
How Communicators Can Bring Clarity in an Uncertain World
In a previous article, we explored three trends that will define 2026 for communicators: harder-to-land narratives in an uncertain environment, the revival of community-led communication, and the broadening of crisis…
Communications in 2026: What Changes, What Doesn’t, and How to Stay
Each year, communicators face the same challenge: how to plan, adapt, and stay relevant in an environment that keeps shifting. Economic cycles, technological developments, regulatory adjustments, and evolving consumer behaviour…
From Principles to Practice: Building Communication Plans That Win Resources and Support
In the previous article, we explored five principles for smarter communication planning. These principles guide how communicators can frame their master plans for 2026: Negotiate at the level of outcomes,…
Securing 2026: Five Principles for Smarter Communication Planning
As the calendar year draws to a close, communicators are tasked with shaping or contributing to the organisation’s master communication plan for the year ahead. This process is not just…
From Observation to Action: Reporting Issues Before They Escalate
Reporting to management and stakeholders is not just the closing step in issues management. It is a structural necessity during the monitoring stage. While many communicators focus on escalation once…
From Overlooked to Urgent: Why Issues Deserve Your Attention
Crises rarely appear from nowhere. They are usually the culmination of smaller issues that have grown over time. To understand how to anticipate and manage these developments, it helps to…
A Guide for Communicators to Understand Issue vs. Crisis
Issues management and crisis communication management are often used interchangeably, but they are not the same. The distinction matters, especially for communicators at the early stage of their careers. In…
Managing Multiple Executives on Different Agendas
In a perfect world, each executive would have a dedicated communications advisor. These advisors would be in sync, coordinating efforts with shared timelines and strategic outcomes. But that’s not the…
Explaining Executive Communications Outcomes with Clarity, Context, and Consequences
Communicators are often expected to show results—but the skill of explaining outcomes is not the same as measuring them. Yet in many communications workflows, these two distinct actions are mistakenly…
Making Executive Communications Measurable
You’ve aligned the executive team, briefed key spokespeople, and secured a strategic opportunity—whether that’s a media interview, panel appearance, or stakeholder roundtable. The planning was tight, and the comms team…
Measuring Executive Communications Output
Communicators often prepare executives to represent the organisation across key moments, channels, and audiences. A strong communication agenda may set the foundation, but the more difficult task is measuring whether…
What is Executive Communications, and Why Does It Matter?
Trust is a foundation-level value that businesses need to earn and maintain. It is no longer enough for organisations to talk about trust in marketing materials—it has to be seen…
Holding The Big Idea Accountable for Objectives and KPIs
Big ideas are meant to drive attention and engagement. Without clear objectives and meaningful KPIs, they can become distractions rather than strategic assets. A concept that looks impressive on the…
Must All Big Ideas be Scaled Online?
The promise of scale has always appealed to communicators. Whether we’re raising awareness, shifting perceptions, or influencing behaviour, reach is often seen as a marker of success. In recent years,…
Measuring Outcomes
One of the most persistent challenges in communication is showing how programmes and campaigns influence audience behaviour. Whether the goal is brand trust, issue awareness, or product interest, many communicators…