Measuring Outcomes
One of the most persistent challenges in communication is showing how programmes and campaigns influence audience behaviour. Whether the goal is brand trust, issue awareness, or product interest, many communicators…
Moving from strategy to operational objectives and outputs
A common challenge faced by communicators is learning how to separate strategy from operations when planning and running programmes or campaigns. The terms are often used interchangeably, but they serve…
Presenting an outcomes-based project to stakeholders
The project is complete. The objectives were met, the milestones were achieved, and everything went according to plan. Now, it’s time to present the outcomes to stakeholders. However, a successful…
Measuring outputs effectively
Outputs and outcomes are both essential components of a communication programme, but they serve different purposes. Outputs refer to the tangible activities and deliverables produced, such as media coverage, social…
Using research and data to decide on approach and tactics
Research and data play a central role in shaping communication programmes and campaigns. They provide a foundation for understanding audiences, evaluating trends, and selecting the right approach to achieve meaningful…
Connecting goals, objectives, outcomes and measurements
A well-structured programme or campaign requires clear alignment between goals, objectives, outcomes, and measurements. Goals provide direction, objectives define the specific steps needed, outcomes indicate success, and measurements ensure accountability. …
Writing Objectives For Better Plans That Drive Results
A plan needs a clear starting point, and for communication, or project plans, objectives provide the foundation. They establish direction, define success, and ensure efforts remain focused and measurable. Without…
How to Build a Strong Communication Plan That Works
A communication plan is a critical tool for any communicator. It serves as a roadmap, ensuring that messaging is strategic, targeted, and aligned with organisational goals. Without a structured plan,…
4 Stages of Project Management
Communicators often find themselves chasing short-term outputs dictated by leadership. While these outputs may provide a sense of accomplishment, they do not always contribute to meaningful progress. Without a structured…
Actionable Steps for Building Strong Stakeholder Relationships
A strong relationship with a stakeholder can be vital to success. For communicators, the quality of relationships with stakeholders can make or break their ability to deliver meaningful outcomes. Stakeholders…
3 common stakeholder challenges and how to deal with them
Stakeholder relationships are at the heart of any communication function, yet they often come with challenges that lead to tension and frustration. These challenges can make it difficult for communicators…
What happens when communicators become trusted advisors
Communicators are often regarded as the bridge between organisations and their stakeholders. But is that enough? To truly influence outcomes, communicators must aim to become trusted advisors to leadership. This…
Converting intangible value into a stakeholder discussion
Engaging stakeholders effectively is one of the most frustrating challenges communicators face. While discussions around tangible metrics such as revenue, market share, or engagement rates are often straightforward, conversations about…
Building trust through effective communication
Trust is not just a desirable value — it is essential for effective communication. For organisations, trust-building is the cornerstone of meaningful connections with stakeholders, internal teams, and customers. Without…
Resource planning for your master plan in the new FY
Resource planning is a critical foundation for any communication or PR programme. It encompasses several elements such as budget, manpower, time management, and capacity utilisation for both internal teams and…