In a previous article, we explored three key trends that will shape communicators’ work in 2026: Narratives that are harder to land amid growing uncertainty. The revival of community-led communications…
Each year, communicators face the same challenge: how to plan, adapt, and stay relevant in an environment that keeps shifting. Economic cycles, technological developments, regulatory adjustments, and evolving consumer behaviour…
In the previous article, we explored five principles for smarter communication planning. These principles guide how communicators can frame their master plans for 2026: Negotiate at the level of outcomes,…
In communication, distinguishing between an issue and a crisis is not just a matter of terminology. The distinction determines the resources you use, the level of urgency applied, and the…
Communicators are often expected to show results—but the skill of explaining outcomes is not the same as measuring them. Yet in many communications workflows, these two distinct actions are mistakenly…
A communications agenda is not simply a set of tasks or a calendar of appearances. It is a strategic tool that helps align the executive’s role with the organisation’s visibility,…
Executives are expected to express their organisation’s value in ways that reflect a real understanding of their audiences’ concerns, expectations, and questions. That includes employees, customers, regulators, investors, and other…
Big ideas help communicators do their jobs more effectively. When a campaign or programme starts with a strong idea, it’s easier to cut through noise, hold attention, and move people…
Communications and creativity are closely connected. At its best, communication activates human curiosity and interest. That’s what makes it effective—especially in communications efforts and outreach. Our audiences don’t engage because…
The project is complete. The objectives were met, the milestones were achieved, and everything went according to plan. Now, it’s time to present the outcomes to stakeholders. However, a successful…
Communicators are often excellent at shaping narratives and delivering messages. However, when it comes to briefing their own teams on projects, campaigns, or programmes, clarity is often lacking. A poorly…
Building and strengthening stakeholder relationships is an essential task for communicators. These relationships provide the foundation for trust, collaboration, and long-term success. However, how can communicators assess whether their relationship-building…
Stakeholder relationships are at the heart of any communication function, yet they often come with challenges that lead to tension and frustration. These challenges can make it difficult for communicators…
Effective communication with stakeholders is a cornerstone of a successful communication function. While external communication often garners the most attention, (internal) stakeholder communication is equally critical to organisational success. Without…
Communicators are often regarded as the bridge between organisations and their stakeholders. But is that enough? To truly influence outcomes, communicators must aim to become trusted advisors to leadership. This…
Value and impact are two of the most critical outcomes communicators strive to achieve, yet they often remain elusive and intangible. Unlike metrics such as revenue or audience reach, value…
Trust is not just a desirable value — it is essential for effective communication. For organisations, trust-building is the cornerstone of meaningful connections with stakeholders, internal teams, and customers. Without…
Communicators are often caught in a cycle of short-termism. This phenomenon occurs when leadership seeks strategic direction but, under pressure, defaults to tactical execution. A sense of urgency, combined with…
As we step into a new financial year, stakeholders in your organisation have likely set or refreshed key performance indicators (KPIs) and outcomes that they are eager to achieve. For…