Measuring Outcomes
One of the most persistent challenges in communication is showing how programmes and campaigns influence audience behaviour. Whether the goal is brand trust, issue awareness, or product interest, many communicators…
Moving from strategy to operational objectives and outputs
A common challenge faced by communicators is learning how to separate strategy from operations when planning and running programmes or campaigns. The terms are often used interchangeably, but they serve…
Presenting an outcomes-based project to stakeholders
The project is complete. The objectives were met, the milestones were achieved, and everything went according to plan. Now, it’s time to present the outcomes to stakeholders. However, a successful…
Measuring outputs effectively
Outputs and outcomes are both essential components of a communication programme, but they serve different purposes. Outputs refer to the tangible activities and deliverables produced, such as media coverage, social…
Writing Objectives For Better Plans That Drive Results
A plan needs a clear starting point, and for communication, or project plans, objectives provide the foundation. They establish direction, define success, and ensure efforts remain focused and measurable. Without…
Making Your Brief Work Harder for Your Communication Project
Communicators are often excellent at shaping narratives and delivering messages. However, when it comes to briefing their own teams on projects, campaigns, or programmes, clarity is often lacking. A poorly…
3 common stakeholder challenges and how to deal with them
Stakeholder relationships are at the heart of any communication function, yet they often come with challenges that lead to tension and frustration. These challenges can make it difficult for communicators…
What happens when communicators become trusted advisors
Communicators are often regarded as the bridge between organisations and their stakeholders. But is that enough? To truly influence outcomes, communicators must aim to become trusted advisors to leadership. This…
Building trust through effective communication
Trust is not just a desirable value — it is essential for effective communication. For organisations, trust-building is the cornerstone of meaningful connections with stakeholders, internal teams, and customers. Without…
Striking the Balance Between Co-Ownership and Autonomy
Co-ownership of the master communication plan is essential for aligning organisational objectives with the expertise of communication teams. Stakeholders bring invaluable insights, ensuring the plan reflects broader business priorities and…
3 key challenges for communicators and how to solve them in 2025
Communicators are facing a unique challenge in 2025. The current business landscape prioritises short-term operational execution over medium- and long-term strategic thinking. This environment, which often rewards quick wins, places…
Reporting to stakeholders
One common misconception among communicators is that stakeholders lack the time or interest to engage with them. This mindset can be detrimental. Communicators play a vital role in delivering value…