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Communicators are often excellent at shaping narratives and delivering messages. However, when it comes to briefing their own teams on projects, campaigns, or programmes, clarity is often...
Communicators often find themselves chasing short-term outputs dictated by leadership. While these outputs may provide a sense of accomplishment, they do not always contribute to meaningful...
Wishing for strong stakeholder relationships without investing time, effort, and meaningful actions is an unrealistic approach. Positive and strong relationships require intentionality and...
Building and strengthening stakeholder relationships is an essential task for communicators. These relationships provide the foundation for trust, collaboration, and long-term success. However...
A strong relationship with a stakeholder can be vital to success. For communicators, the quality of relationships with stakeholders can make or break their ability to deliver meaningful outcomes...
Stakeholder relationships are at the heart of any communication function, yet they often come with challenges that lead to tension and frustration. These challenges can make it difficult for...
Effective communication with stakeholders is a cornerstone of a successful communication function. While external communication often garners the most attention, (internal) stakeholder communication...
Communicators are often regarded as the bridge between organisations and their stakeholders. But is that enough? To truly influence outcomes, communicators must aim to become trusted...
Engaging stakeholders effectively is one of the most frustrating challenges communicators face. While discussions around tangible metrics such as revenue, market share, or engagement rates are...
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One of the most persistent challenges in communication is showing how programmes and campaigns influence audience behaviour. Whether the goal is brand trust, issue awareness, or product interest, many...
A common challenge faced by communicators is learning how to separate strategy from operations when planning and running programmes or campaigns. The terms are often used interchangeably, but they...
The project is complete. The objectives were met, the milestones were achieved, and everything went according to plan. Now, it’s time to present the outcomes to stakeholders. However, a...
Outputs and outcomes are both essential components of a communication programme, but they serve different purposes. Outputs refer to the tangible activities and deliverables produced, such as...
Research and data play a central role in shaping communication programmes and campaigns. They provide a foundation for understanding audiences, evaluating trends, and selecting the right approach to...
A well-structured programme or campaign requires clear alignment between goals, objectives, outcomes, and measurements. Goals provide direction, objectives define the specific steps needed...
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