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Reporting and Sharing Project Success

Dear Reader, Congratulations! Once your project is complete, it’s time to share your success. Reporting on your project’s outcomes not only demonstrates your team’s achievements but also provides...

Measuring Project Success

Dear Reader, How do you know if your project was a success? The answer lies in effective project measurement. By setting clear, measurable objectives at the start of your project, you can track your...

Creating a Project Management Plan

Dear Reader, A project without a plan is like a ship without a rudder. That’s why creating a project management plan is a critical step in any project. A project management plan outlines the project’s...

Identifying Decision Makers and Stakeholders

Dear Reader, In any project, identifying the decision makers and stakeholders is crucial. These are the people who have a vested interest in the project’s outcome and can significantly influence its...

The Framework of Project Management

Dear Reader, Now that we’ve defined project management, let’s dive deeper into its framework. A typical project management framework consists of five stages: initiation, planning, execution...

Understanding Project Management

Dear Reader, At its core, project management is the practice of initiating, planning, executing, controlling, and closing a project. It’s a discipline that applies knowledge, skills, tools, and...

Introduction to Project Management

Why Project Management is a Game-Changer for Your Work Dear Reader, Welcome to the first email in our series on project management! As a communicator or marketeer—or someone tasked with managing a...

Evaluate and Evolve (Your Issues Management Process) for Future Success

Dear Reader, Effective issues management doesn’t stop once the immediate crisis has passed. To truly learn from the experience, you must monitor the issue’s resolution and evaluate how your response...

Crafting a Response: How to Handle an Issue with Precision

Dear Reader, Once an issue has been identified and prioritised, it’s time to craft an effective response strategy. The way you communicate during a crisis or issue can make or break your...

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What happens when communicators become trusted advisors

Communicators are often regarded as the bridge between organisations and their stakeholders.  But is that enough?  To truly influence outcomes, communicators must aim to become trusted...

Converting intangible value into a stakeholder discussion

Engaging stakeholders effectively is one of the most frustrating challenges communicators face.  While discussions around tangible metrics such as revenue, market share, or engagement rates are...

Defining and Demonstrating Value

Value and impact are two of the most critical outcomes communicators strive to achieve, yet they often remain elusive and intangible.  Unlike metrics such as revenue or audience reach, value and...

Building trust through effective communication

Trust is not just a desirable value — it is essential for effective communication.  For organisations, trust-building is the cornerstone of meaningful connections with stakeholders, internal...

Striking the Balance Between Co-Ownership and Autonomy

Co-ownership of the master communication plan is essential for aligning organisational objectives with the expertise of communication teams. Stakeholders bring invaluable insights, ensuring the plan...

Building a strategic communication plan

Communicators are often caught in a cycle of short-termism.  This phenomenon occurs when leadership seeks strategic direction but, under pressure, defaults to tactical execution.  A sense of...

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