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Why does communication matter for brands and organisations

Communication is fast becoming a hidden function for many brands and organisations.  It is often treated as a reactive tool, dusted off only when a crisis strikes or an issue demands attention...

Conducting an After-Action Review

Dear Reader, The end of a project is just the beginning of learning. Conducting an after-action review allows you to reflect on your project, identify what went well, what didn’t, and how you can...

Reporting and Sharing Project Success

Dear Reader, Congratulations! Once your project is complete, it’s time to share your success. Reporting on your project’s outcomes not only demonstrates your team’s achievements but also provides...

Measuring Project Success

Dear Reader, How do you know if your project was a success? The answer lies in effective project measurement. By setting clear, measurable objectives at the start of your project, you can track your...

Creating a Project Management Plan

Dear Reader, A project without a plan is like a ship without a rudder. That’s why creating a project management plan is a critical step in any project. A project management plan outlines the project’s...

Identifying Decision Makers and Stakeholders

Dear Reader, In any project, identifying the decision makers and stakeholders is crucial. These are the people who have a vested interest in the project’s outcome and can significantly influence its...

The Framework of Project Management

Dear Reader, Now that we’ve defined project management, let’s dive deeper into its framework. A typical project management framework consists of five stages: initiation, planning, execution...

Understanding Project Management

Dear Reader, At its core, project management is the practice of initiating, planning, executing, controlling, and closing a project. It’s a discipline that applies knowledge, skills, tools, and...

Introduction to Project Management

Why Project Management is a Game-Changer for Your Work Dear Reader, Welcome to the first email in our series on project management! As a communicator or marketeer—or someone tasked with managing a...

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3 common stakeholder challenges and how to deal with them

Stakeholder relationships are at the heart of any communication function, yet they often come with challenges that lead to tension and frustration. These challenges can make it difficult for...

The Power of Systems in Stakeholder Communication

Effective communication with stakeholders is a cornerstone of a successful communication function. While external communication often garners the most attention, (internal) stakeholder communication...

What happens when communicators become trusted advisors

Communicators are often regarded as the bridge between organisations and their stakeholders.  But is that enough?  To truly influence outcomes, communicators must aim to become trusted...

Converting intangible value into a stakeholder discussion

Engaging stakeholders effectively is one of the most frustrating challenges communicators face.  While discussions around tangible metrics such as revenue, market share, or engagement rates are...

Defining and Demonstrating Value

Value and impact are two of the most critical outcomes communicators strive to achieve, yet they often remain elusive and intangible.  Unlike metrics such as revenue or audience reach, value and...

Building trust through effective communication

Trust is not just a desirable value — it is essential for effective communication.  For organisations, trust-building is the cornerstone of meaningful connections with stakeholders, internal...

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