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Starting Fresh: How to Strengthen Stakeholder Connections for a Successful New Year

As we step into a new financial year, stakeholders in your organisation have likely set or refreshed key performance indicators (KPIs) and outcomes that they are eager to achieve. For...

Resource planning for your master plan in the new FY

Resource planning is a critical foundation for any communication or PR programme. It encompasses several elements such as budget, manpower, time management, and capacity utilisation for both...

Preparing your master communication plan for the new FY

A master communication plan is an essential blueprint for guiding all communication efforts throughout the year. It serves as the strategic framework that outlines your goals, the key messages...

Reporting to stakeholders

One common misconception among communicators is that stakeholders lack the time or interest to engage with them. This mindset can be detrimental. Communicators play a vital role in delivering value to...

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Using research and data to decide on approach and tactics

13/05/2025

Research and data play a central role in shaping communication programmes and campaigns. They provide a foundation for understanding audiences, evaluating trends, and selecting the right approach to...

Connecting goals, objectives, outcomes and measurements

06/05/2025

A well-structured programme or campaign requires clear alignment between goals, objectives, outcomes, and measurements. Goals provide direction, objectives define the specific steps needed...

Writing Objectives For Better Plans That Drive Results

29/04/2025

A plan needs a clear starting point, and for communication, or project plans, objectives provide the foundation. They establish direction, define success, and ensure efforts remain focused and...

How to Build a Strong Communication Plan That Works

22/04/2025

A communication plan is a critical tool for any communicator. It serves as a roadmap, ensuring that messaging is strategic, targeted, and aligned with organisational goals. Without a structured...

Build Effective Project Plans Without All the Answers

15/04/2025

Communicators are often required to build programme and campaign plans well in advance. However, they rarely have all the necessary information at the outset. This is due to a mix of short-termism by...

Making Your Brief Work Harder for Your Communication Project

08/04/2025

Communicators are often excellent at shaping narratives and delivering messages. However, when it comes to briefing their own teams on projects, campaigns, or programmes, clarity is often...