Each year, communicators face the same challenge: how to plan, adapt, and stay relevant in an environment that keeps shifting. Economic cycles, technological developments, regulatory adjustments, and evolving consumer behaviour…
Communicators carry a responsibility that extends beyond delivering campaigns or content. Our role is to secure alignment from stakeholders, build confidence in our organisation’s plans, and deliver outcomes that matter.…
As the new year approaches, many communicators will be preparing or contributing to master plans that require stakeholder approval. These plans are not just lists of activities but resource-dependent commitments…
In the previous article, we explored five principles for smarter communication planning. These principles guide how communicators can frame their master plans for 2026: Negotiate at the level of outcomes,…
You’ve secured executive buy-in. They’re enthusiastic about the communication strategy and eager to take on media, customer, stakeholder, and supporter engagements. At first glance, this seems like the ideal scenario.…
Executives are expected to express their organisation’s value in ways that reflect a clear understanding of their audiences’ concerns, expectations, and questions. Doing this well takes more than talking points…
In communications, Big Ideas often take centre stage. They are bold, attention-grabbing, and offer the promise of immediate impact. Compared to that, Small Ideas may seem less exciting or even…
Communicators are often required to build programme and campaign plans well in advance. However, they rarely have all the necessary information at the outset. This is due to a mix…
Wishing for strong stakeholder relationships without investing time, effort, and meaningful actions is an unrealistic approach. Positive and strong relationships require intentionality and consistent commitment. But what does a strong…
Co-ownership of the master communication plan is essential for aligning organisational objectives with the expertise of communication teams. Stakeholders bring invaluable insights, ensuring the plan reflects broader business priorities and…