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You have done the work. You have established a clear brand positioning, crafted consistent and relevant key messages, and built a strategy focused on measurable outcomes. You have created, in your...
As a communicator, you create things. You write press releases, publish social media posts, organise events, and distribute newsletters. These are your outputs: the tangible, immediate, and countable...
If a clear brand positioning is the strategic foundation of your work, then key messages are the pillars you build upon it. Positioning is the internal, guiding idea of what your brand stands for; key...
Every communicator can be guilty of this. It is tempting to focus on the visible aspects of our work: the clever social media campaign, the perfectly crafted press release, or the engaging company...
Over the past four articles, we explored three trends for 2026 and their implications for communicators. We discussed how uncertainty makes narratives harder to land, how the revival of community-led...
In a recent overview of trends for 2026, we identified three developments that will shape communication practice: narratives that are harder to land amid growing uncertainty; the revival of...
In a previous article, we explored three key trends that will shape communicators’ work in 2026: Of the three, community-led communications stands out as both a return to form and a tactical...
In a previous article, we explored three trends that will define 2026 for communicators: harder-to-land narratives in an uncertain environment, the revival of community-led communication, and the...
Each year, communicators face the same challenge: how to plan, adapt, and stay relevant in an environment that keeps shifting. Economic cycles, technological developments, regulatory...
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You have done the work. You have established a clear brand positioning, crafted consistent and relevant key messages, and built a strategy focused on measurable outcomes. You have created, in your...
As a communicator, you create things. You write press releases, publish social media posts, organise events, and distribute newsletters. These are your outputs: the tangible, immediate, and countable...
If a clear brand positioning is the strategic foundation of your work, then key messages are the pillars you build upon it. Positioning is the internal, guiding idea of what your brand stands for; key...
Every communicator can be guilty of this. It is tempting to focus on the visible aspects of our work: the clever social media campaign, the perfectly crafted press release, or the engaging company...
Over the past four articles, we explored three trends for 2026 and their implications for communicators. We discussed how uncertainty makes narratives harder to land, how the revival of community-led...
In a recent overview of trends for 2026, we identified three developments that will shape communication practice: narratives that are harder to land amid growing uncertainty; the revival of...
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