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Co-ownership of the master communication plan is essential for aligning organisational objectives with the expertise of communication teams. Stakeholders bring invaluable insights, ensuring the plan...
Communicators are often caught in a cycle of short-termism. This phenomenon occurs when leadership seeks strategic direction but, under pressure, defaults to tactical execution. A sense of...
Setting standards, fostering growth, and empowering communicators to lead with impact. What does it take to stay ahead in the fast-paced world of communications? Communicators play a pivotal role in...
Communication is fast becoming a hidden function for many brands and organisations. It is often treated as a reactive tool, dusted off only when a crisis strikes or an issue demands attention...
Communicators are facing a unique challenge in 2025. The current business landscape prioritises short-term operational execution over medium- and long-term strategic thinking. This environment...
As we step into a new financial year, stakeholders in your organisation have likely set or refreshed key performance indicators (KPIs) and outcomes that they are eager to achieve. For...
Resource planning is a critical foundation for any communication or PR programme. It encompasses several elements such as budget, manpower, time management, and capacity utilisation for both...
A master communication plan is an essential blueprint for guiding all communication efforts throughout the year. It serves as the strategic framework that outlines your goals, the key messages...
One common misconception among communicators is that stakeholders lack the time or interest to engage with them. This mindset can be detrimental. Communicators play a vital role in delivering value to...
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A well-structured programme or campaign requires clear alignment between goals, objectives, outcomes, and measurements. Goals provide direction, objectives define the specific steps needed...
A plan needs a clear starting point, and for communication, or project plans, objectives provide the foundation. They establish direction, define success, and ensure efforts remain focused and...
A communication plan is a critical tool for any communicator. It serves as a roadmap, ensuring that messaging is strategic, targeted, and aligned with organisational goals. Without a structured...
Communicators are often required to build programme and campaign plans well in advance. However, they rarely have all the necessary information at the outset. This is due to a mix of short-termism by...
Communicators are often excellent at shaping narratives and delivering messages. However, when it comes to briefing their own teams on projects, campaigns, or programmes, clarity is often...
Communicators often find themselves chasing short-term outputs dictated by leadership. While these outputs may provide a sense of accomplishment, they do not always contribute to meaningful...
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