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3 common stakeholder challenges and how to deal with them

Stakeholder relationships are at the heart of any communication function, yet they often come with challenges that lead to tension and frustration. These challenges can make it difficult for...

The Power of Systems in Stakeholder Communication

Effective communication with stakeholders is a cornerstone of a successful communication function. While external communication often garners the most attention, (internal) stakeholder communication...

What happens when communicators become trusted advisors

Communicators are often regarded as the bridge between organisations and their stakeholders. But is that enough? To truly influence outcomes, communicators must aim to become trusted...

Converting intangible value into a stakeholder discussion

Engaging stakeholders effectively is one of the most frustrating challenges communicators face. While discussions around tangible metrics such as revenue, market share, or engagement rates are...

Defining and Demonstrating Value

Value and impact are two of the most critical outcomes communicators strive to achieve, yet they often remain elusive and intangible. Unlike metrics such as revenue or audience reach, value and...

Building trust through effective communication

Trust is not just a desirable value — it is essential for effective communication. For organisations, trust-building is the cornerstone of meaningful connections with stakeholders, internal...

Striking the Balance Between Co-Ownership and Autonomy

Co-ownership of the master communication plan is essential for aligning organisational objectives with the expertise of communication teams. Stakeholders bring invaluable insights, ensuring the plan...

Building a strategic communication plan

Communicators are often caught in a cycle of short-termism. This phenomenon occurs when leadership seeks strategic direction but, under pressure, defaults to tactical execution. A sense of...

Introducing the Guild of Communicators: Your Community for Growth, Learning and Impact.

Setting standards, fostering growth, and empowering communicators to lead with impact. What does it take to stay ahead in the fast-paced world of communications? Communicators play a pivotal role in...

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When does data get to change objectives and outputs

17/06/2025

Data is everywhere. As communicators, we need to become proficient in understanding the inputs we receive—particularly from qualitative sources. These inputs often come in the form of customer...

Measuring Outcomes

10/06/2025

One of the most persistent challenges in communication is showing how programmes and campaigns influence audience behaviour. Whether the goal is brand trust, issue awareness, or product interest, many...

Moving from strategy to operational objectives and outputs

03/06/2025

A common challenge faced by communicators is learning how to separate strategy from operations when planning and running programmes or campaigns. The terms are often used interchangeably, but they...

Presenting an outcomes-based project to stakeholders

27/05/2025

The project is complete. The objectives were met, the milestones were achieved, and everything went according to plan. Now, it’s time to present the outcomes to stakeholders. However, a...

Measuring outputs effectively

20/05/2025

Outputs and outcomes are both essential components of a communication programme, but they serve different purposes. Outputs refer to the tangible activities and deliverables produced, such as...

Using research and data to decide on approach and tactics

13/05/2025

Research and data play a central role in shaping communication programmes and campaigns. They provide a foundation for understanding audiences, evaluating trends, and selecting the right approach to...