We often don’t know what we don’t yet know. That’s what makes after-action reviews essential. They help communicators uncover overlooked details, identify areas for improvement, and sharpen what worked. More…
A common challenge faced by communicators is learning how to separate strategy from operations when planning and running programmes or campaigns. The terms are often used interchangeably, but they serve…
The project is complete. The objectives were met, the milestones were achieved, and everything went according to plan. Now, it’s time to present the outcomes to stakeholders. However, a successful…
Outputs and outcomes are both essential components of a communication programme, but they serve different purposes. Outputs refer to the tangible activities and deliverables produced, such as media coverage, social…
Research and data play a central role in shaping communication programmes and campaigns. They provide a foundation for understanding audiences, evaluating trends, and selecting the right approach to achieve meaningful…
A well-structured programme or campaign requires clear alignment between goals, objectives, outcomes, and measurements. Goals provide direction, objectives define the specific steps needed, outcomes indicate success, and measurements ensure accountability. …
A plan needs a clear starting point, and for communication, or project plans, objectives provide the foundation. They establish direction, define success, and ensure efforts remain focused and measurable. Without…
A communication plan is a critical tool for any communicator. It serves as a roadmap, ensuring that messaging is strategic, targeted, and aligned with organisational goals. Without a structured plan,…
Communicators are often required to build programme and campaign plans well in advance. However, they rarely have all the necessary information at the outset. This is due to a mix…
Communicators are often excellent at shaping narratives and delivering messages. However, when it comes to briefing their own teams on projects, campaigns, or programmes, clarity is often lacking. A poorly…
Communicators often find themselves chasing short-term outputs dictated by leadership. While these outputs may provide a sense of accomplishment, they do not always contribute to meaningful progress. Without a structured…
Wishing for strong stakeholder relationships without investing time, effort, and meaningful actions is an unrealistic approach. Positive and strong relationships require intentionality and consistent commitment. But what does a strong…
Building and strengthening stakeholder relationships is an essential task for communicators. These relationships provide the foundation for trust, collaboration, and long-term success. However, how can communicators assess whether their relationship-building…
A strong relationship with a stakeholder can be vital to success. For communicators, the quality of relationships with stakeholders can make or break their ability to deliver meaningful outcomes. Stakeholders…
Stakeholder relationships are at the heart of any communication function, yet they often come with challenges that lead to tension and frustration. These challenges can make it difficult for communicators…
Effective communication with stakeholders is a cornerstone of a successful communication function. While external communication often garners the most attention, (internal) stakeholder communication is equally critical to organisational success. Without…
Communicators are often regarded as the bridge between organisations and their stakeholders. But is that enough? To truly influence outcomes, communicators must aim to become trusted advisors to leadership. This…
Engaging stakeholders effectively is one of the most frustrating challenges communicators face. While discussions around tangible metrics such as revenue, market share, or engagement rates are often straightforward, conversations about…
Value and impact are two of the most critical outcomes communicators strive to achieve, yet they often remain elusive and intangible. Unlike metrics such as revenue or audience reach, value…
Trust is not just a desirable value — it is essential for effective communication. For organisations, trust-building is the cornerstone of meaningful connections with stakeholders, internal teams, and customers. Without…