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Understand the Basics: What is Issues Management?

Dear Reader, Welcome to the first email in our series on issues management! Issues management is critical to maintaining your organisation’s reputation and protecting its brand. But what exactly is...

3 key challenges for communicators and how to solve them in 2025

Communicators are facing a unique challenge in 2025. The current business landscape prioritises short-term operational execution over medium- and long-term strategic thinking. This environment...

Starting Fresh: How to Strengthen Stakeholder Connections for a Successful New Year

As we step into a new financial year, stakeholders in your organisation have likely set or refreshed key performance indicators (KPIs) and outcomes that they are eager to achieve. For...

Resource planning for your master plan in the new FY

Resource planning is a critical foundation for any communication or PR programme. It encompasses several elements such as budget, manpower, time management, and capacity utilisation for both...

Preparing your master communication plan for the new FY

A master communication plan is an essential blueprint for guiding all communication efforts throughout the year. It serves as the strategic framework that outlines your goals, the key messages...

Reporting to stakeholders

One common misconception among communicators is that stakeholders lack the time or interest to engage with them. This mindset can be detrimental. Communicators play a vital role in delivering value to...

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Defining and Demonstrating Value

04/02/2025

Value and impact are two of the most critical outcomes communicators strive to achieve, yet they often remain elusive and intangible. Unlike metrics such as revenue or audience reach, value and...

Building trust through effective communication

28/01/2025

Trust is not just a desirable value — it is essential for effective communication. For organisations, trust-building is the cornerstone of meaningful connections with stakeholders, internal...

Striking the Balance Between Co-Ownership and Autonomy

21/01/2025

Co-ownership of the master communication plan is essential for aligning organisational objectives with the expertise of communication teams. Stakeholders bring invaluable insights, ensuring the plan...

Building a strategic communication plan

14/01/2025

Communicators are often caught in a cycle of short-termism. This phenomenon occurs when leadership seeks strategic direction but, under pressure, defaults to tactical execution. A sense of...

Introducing the Guild of Communicators: Your Community for Growth, Learning and Impact.

09/01/2025

Setting standards, fostering growth, and empowering communicators to lead with impact. What does it take to stay ahead in the fast-paced world of communications? Communicators play a pivotal role in...

Why does communication matter for brands and organisations

07/01/2025

Communication is fast becoming a hidden function for many brands and organisations. It is often treated as a reactive tool, dusted off only when a crisis strikes or an issue demands attention...