Build a Measurement Framework That Proves Your Value
Communicators often face the significant challenge of proving the value of their work to the wider business. You may know that your latest campaign was a success, but knowing it…
Stop Confusing Visibility with Impact
Communicators struggle to articulate the impact of their work on organisational goals. It is so easy to equate activity with achievement. We send press releases, post on social media, and…
Without Stakeholder Buy-In, Your Communication Plan Will Fail
You have done the work. You have established a clear brand positioning, crafted consistent and relevant key messages, and built a strategy focused on measurable outcomes. You have created, in…
Stop Measuring Communication Activity and Start Measuring Impact
As a communicator, you create things. You write press releases, publish social media posts, organise events, and distribute newsletters. These are your outputs: the tangible, immediate, and countable results of…
How to Turn Key Messages into a Powerful Tool of Influence
If a clear brand positioning is the strategic foundation of your work, then key messages are the pillars you build upon it. Positioning is the internal, guiding idea of what…
Positioning Is the Non-Negotiable Foundation of Your Work
Every communicator can be guilty of this. It is tempting to focus on the visible aspects of our work: the clever social media campaign, the perfectly crafted press release, or…
Preparing Your Executive for Different Audiences
You’ve secured executive buy-in. They’re enthusiastic about the communication strategy and eager to take on media, customer, stakeholder, and supporter engagements. At first glance, this seems like the ideal scenario.…
Frameworks and Tools for Executive Communications
Executives are expected to express their organisation’s value in ways that reflect a clear understanding of their audiences’ concerns, expectations, and questions. Doing this well takes more than talking points…
When does data get to change objectives and outputs
Data is everywhere. As communicators, we need to become proficient in understanding the inputs we receive—particularly from qualitative sources. These inputs often come in the form of customer feedback, social…
A Stakeholder relationship tool kit
Wishing for strong stakeholder relationships without investing time, effort, and meaningful actions is an unrealistic approach. Positive and strong relationships require intentionality and consistent commitment. But what does a strong…
Actionable Steps for Building Strong Stakeholder Relationships
A strong relationship with a stakeholder can be vital to success. For communicators, the quality of relationships with stakeholders can make or break their ability to deliver meaningful outcomes. Stakeholders…
The Power of Systems in Stakeholder Communication
Effective communication with stakeholders is a cornerstone of a successful communication function. While external communication often garners the most attention, (internal) stakeholder communication is equally critical to organisational success. Without…
Introducing the Guild of Communicators: Your Community for Growth, Learning and Impact.
Setting standards, fostering growth, and empowering communicators to lead with impact. What does it take to stay ahead in the fast-paced world of communications? Communicators play a pivotal role in…
Reporting to stakeholders
One common misconception among communicators is that stakeholders lack the time or interest to engage with them. This mindset can be detrimental. Communicators play a vital role in delivering value…